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Do you google or tivo?

The present day changes in our social and cultural lifestyles are so much influenced by today''s technological advances that it makes up for a language much different than was spoken a 100 years ago. The has brought upon us a jargonified language within common speaks of life, which would be much difficult to be understood by our ancestors. New technologies are introducing new verbs into our and written languages, sometimes the name of a product or service implementing the new itself is verbified to be synonymous with the technology. Here's a journey of a small subset of service and product names becoming tech that we use in our everyday life.

 

When Xerox invented photocopying, it was a big deal and its machines were used just about everywhere. machines were used so much as we started calling the photocopies as Xerox copies. So what do you do when you need a copy of a document? You do a Xerox copy rather than a ! In fact, a "Xerox copy" was a phrase used in all the major spoken . People needed to get a document Xeroxed even they did not know what Xerox really was. Today in many countries including developing countries like India, we have standalone "Xerox copy" centers even though they might carry HP Photocopy printers. The name still is advertised as a "Xerox" or you won't get customers as they simply won't believe that you perform photocopying services if the name does not suggest "Xerox" copying. It's not just the name of a company; Xerox copy means photocopy in India and elsewhere I am sure.

 

Even though "Xerox copy" might seem as one of the initial significant Tech jargon additions to the spoken language, the real deal started with the advent of the ubiquitous and the technology it brought forward.

Today we "google" a lot whenever we need to search for stuff on the Internet. Google, being the Internet giant attracting all kinds of Internet users looking for some form of Internet based information, it has managed to become the center of significant portion of all the Internet searches. Even though there are competing search engines, Google amassed loyalty because of its much relevant search results due to its based algorithm. So, in today's world we do not SEARCH on the Internet, we Google. No other search engine has been able to make an impact so as to coin a verb for itself. We don't say we "Yahoo" on the Internet (at least, not just yet); because we already .

While we keep our online presence, we do not want to let go of our couch potato phenomenon, the . Tivo brought us a device that would make the real-time television, a history. Tivo enabled the users to record their favorite shows, pause, rewind and in case of a recorded program, forward into the show. For people who are using Tivo or similar Digital Video Recorders, real-time or live television is matter of days gone by; we watch recorded shows instead. We do not call those shows as recorded though, we call them tivo'ed. So I say to my friend, "Hey Joe, did you tivo that National Geographic Documentary on Volcanos last night? I tivo'ed it and it's fantastic!"

I have even come across a few folks who say that they regularly tivo a particular program even though they use ReplayTV or Dish Network PVR. has not remained just a name of a particular device anymore as it now literally means, "to record for later viewing".

Now, if you are one of hardcore Internet enthusiasts and built a website with interesting stuff in it, you know what it feels like when you are getting slashdotted. is what happens when a mere mention of your website on the tech news site http://slashdot.org brings a tsunami of Internet visitors to your website increasing the load so much that it melts down your website before your very eyes (i.e. if not enough high availability infrastructure is present). Although, slashdotting maybe good for your publicity, it is not that good for your website's hardware and bandwidth availability and usage. The is no longer limited to the web traffic that ensues after a mention on the website, it is now a general term used to describe a sudden influx of website visitors referred by another site.

This is where we lead to getting . http://digg.com is a new kid on the block of technology information syndication. Users submitting stories and other users approving it ( it, basically) decide whether a story would become popular (digged) or not on the website. Digging is as viral as the slashdot effect itself. While there are debates going on the internet whether digg is better or slashdot, there are others like and who provide factual information to compare these in real time. I presume your website really needs to get slashdotted and digged at the same time to signify what's the real difference and what makes you more popular (in addition to what brings your site down the most). Nevertheless, if you take the verbal meanings, getting digged is good; getting is not (unless you have fat bandwidth and extreme hosting expense budget)!

This is just a subset of so many products and services coined for verbs and the list will keep on growing. In future, there will be many more technologies, companies and services that will be unleashed in the coming years and will become synonymous with the activities they introduce. I am sure that this will ify our lives further beyond recognition.

For now, do you google or tivo? Maybe get slashdotted or digged?

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